![]() Pair it with a flashy invitation-style mail piece and you’ll have a higher response than an ordinary mailer. This works for everything from high-end sports cars to jewelry to cosmetics. Some brands, such as luxury goods, have to be seen in person, often as part of an experience. The Swedish marketing expert Axel Andersson and Seattle ad agency founder Bob Hacker identified the seven main emotional copy drivers that can trigger action:Īll of these can be used by retail marketers.Įxclusivity is a good example. However, our brains are wired for emotions, which subconsciously connect with a product or service that meets our wants or needs. We like to believe that we make buying decisions based on facts. Here’s a rundown of what works best in direct mail that drives retail response, both online and offline. ![]() Unlike other categories, however, there is no single format which works best in retail. Co-op mailings, which group offers from multiple brands in a single booklet or envelope are another possibility to test direct mail marketing at a lower cost. To get started, you have several format options, including brochures, postcards, envelopes, and folded self-mailers. As a marketer, you have a variety of tactics as well as printing techniques to call upon to grab the attention of consumers, keep them engaged, and then, drive them to buy. For refunds with China UnionPay, the Form must be received within 15 days.īefore sending the documents, we advise that you make a copy of them, and write down Tax Free Form number (DOC ID) of each Form for your reference.Getting customers to visit your store - whether it’s brick-and-mortar or online - is a challenge that makes retail direct mail such an interesting sector. In case you obtained Downtown Cash Refund (Fast Refund/VAT OFF), Global Blue must receive your completed Tax Free Form and reciepts within 21 days of the purchase to avoid charges to your credit card, plus a penalty. Alternatively, you may use your own envelope but you will need to pay for postage. Use the Global Blue prepaid envelope provided by the shop where you made your tax free purchase. Global Blue, Prievozska 4D/Block E, 821 09 Bratislava, Slovakia, Europe Global Blue P.O.BOX 363 810 00 Bratislava Slovakia, Europe Refund paid is the VAT minus Global Blue’s service fee.Ĭompleted Tax Free Forms which have been stamped by Customs can be sent to: We recommend you add your email address to the Tax Free Form in case we need to contact you. In a rush? Use the Global Blue mailbox located nearby most Customs offices, to mail your completed, stamped Tax Free Form and receipts back to Global Blue for a refund to your credit card. ![]() Present your stamped, completed Tax Free Form and your travel passport to receive the refund in cash or to your credit card. In some cases this will be a currency exchange. ![]() Go to the nearby desk or office displaying a Global Blue logo. Goods should be kept available for inspection, unused and with the original receipts. Your personal details will automatically be filled out on the Tax Free Form.Īt the airport or port, go to the Customs desk and present your completed Tax Free Form, passport, receipts and purchases to get a stamp on your form. If you are a SHOP TAX FREE Card holder, present your card to store staff. When paying for your purchases, ask store staff for a Global Blue Tax Free Form. ![]()
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